Instagram has become a cornerstone of many brands and you are user of Instagram, want to get more organic followers, you need to interact with your audience directly and ask to follow you . You can ask to your friends, colleagues and family members.
The larger your audience grows, the more opportunities you have to engage with users and create unique experiences to get more organic followers. The number on your Instagram following ultimately means nothing if it doesn’t represent an engaged fan following that makes purchases, visits your landing pages, and advocates for your brands with friends and followers. That’s because the only truly valuable Instagram followers are real people who care about and engage with your brand.
However, this is not only the way you can get organic followers on Instagram. Here are some other ways mentioned below that can help you to get more followers.
1- Optimize your Instagram account
Before you set out figuring out how to get followers on Instagram, one of the most crucial steps is to have your account fully optimized. Your bio image help to build the foundations of your brand identity. So optimizing your account is essential.
Additionally, keep your username as search-friendly as possible, If username is longer, you need to shorten it so that your audience can easily read it and remember it for a long term. Don’t add numbers or special characters to your username.
The best way to optimize your account is to create and follow an Instagram marketing strategy.
2- Have a thoughtful Instagram marketing strategy
To use any social media effectively, you should have a clear plan.
Getting more Instagram followers is a great aim to start with new account having zero follower But followers alone won’t give you a successful Instagram account. Gaining more followers should be in your plan to connect with business.
You should make clear mind, why you want to get more Instagram followers.
Do you want to increase brand awareness?
Do you want to boost product sales?
Do you want to drive traffic to your website?
Having oriented goal will help you to get more followers on your account.
3- Define your target audience
You need to ask yourself whom you are trying to reach out?
How old are they?
Where do they live?
What do they do for work?
When and how do they use Instagram?
What are their pain points and challenges?
Answering these questions will assist you craft the right kind of Instagram content to reach the people on Instagram who are most likely to give you a follow. It will also keep you focused on the needs of your target audience so you can continually deliver the type of content that makes them want to keep following you for the long term.
4- Keep a stable content calendar
One of the worst things that you do to get Instagram followers is to post your content randomly and unplanned times. If you’re lucky enough that you get followers in the beginning, you don’t want to make them forget they followed you in the first place.
To get more followers, keep to a regular posting schedule. Typically, brands shouldn’t post more than a few times a day. Sticking to a schedule will help you build a regular experience for your followers and keep them in the know of your brand.
5- Schedule Instagram posts in advance
While the Instagram algorithm has altered to show users more content they like, posting at the right times can still give your posts more visibility. There are many ways to enhance visibility of your Instagram account but scheduling Instagram posts is one of them.
By scheduling content in advance, your whole team can see campaigns and schedules more efficiently. It’s always smart to build out content in advance and with our Instagram scheduling tools, you can get your audience and maintain a regular flow of content.
6- Partners and brand advocates to post your content
When you’re learning how to get more Instagram followers, it’s vital to know the value of your audience. The larger your follower count grows the more visible your account will be.
The best way to get customers to follow you is your presence in front of them. It’s important to be present on your own Instagram as well as others. These types of campaigns build social proof by showing your fans are invested enough to repost your content.
7- Create a consistent brand story and aesthetic
If you want to position your brand in an aspirational way, you could try showcasing the lifestyle or achievements of your customers. It doesn’t matter what you want to get, it’s vital to maintain a regular brand personality.
Your posts should be easily understandable at a glance. You can always use Instagram Stories to share content that doesn’t quite fit with the look. Even if your products don’t all look the same, you can use regular styling to give your grid a regular look and feel.
8- Use such keywords that appear in searches
Before people can follow you on Instagram, they have to find you. Not a lot of the text on Instagram is searchable. In fact, only two fields on Instagram contribute to search results: name and username.
Username is handle of your Instagram. It makes easier for people to find you. So your username should be unique, simple and easy to remember.
Your name can be anything you like, up to 30 characters. Keyword stuffing is never a good idea, but it can be useful to include your most relevant keyword in the name that are mostly searched the most.
9- Use relevant hashtags
Using hashtags thoughtfully can be a good way to get followers on Instagram for free. Relevant hashtags can help people find your content after a search, or after clicking on a hashtag from another relevant post. Your hashtagged content may appear in feeds of people who do not yet follow your account.
Focus on using highly targeted hashtags specific to your photo, product, or business but avoid to use too many hashtags in a row. Don’t post irrelevant content by using hashtags. Post content of ideal form, it should not be too lengthy nor short.
10- Avoid fake Instagram followers
There’s a big difference between an Instagram account having fake and real followers.
Fake Instagram followers tend to:
Deceive new followers: If users come to an inactive Instagram feed with tens of thousands of followers, it will lower the account’s credibility. Don’t trick people into following you. Build trust and long-lasting relationships for better engagement.
Create little-to-no buzz: If you have 10,000 fake followers, how many are going to comment, like and share your content? More than likely, these fake accounts will be erased up by Instagram, deleted and make your posts seem like engagement graveyards.
Your current followers want to see content from you. That’s why they followed you in the first place.
As we’ve already said, when audience interact with your posts, the increased engagement gives you some good algorithm love. So sharing something with your current followers and be in interact with can help bring in new Instagram followers too.
How often should you post?
An analysis by Tailwind found that daily posting will “grow followers four times faster than posting less than once a week.”
Post at the right time
Yes, Instagram uses an algorithm. However, timing is still crucial, as it’s one of the signals the algorithm considers.
The best time to post on Instagram is between 8AM-12PM, or else 4-5PM on weekdays. But your followers may have different habits than ours. You can analyze your audience presence on Instagram, which can show you the best time to post for your audience based on past engagement, impressions or traffic.
Showcase your Instagram everywhere
To promote your Instagram account, you need to list it with website or other social networks. In thus way, you can create visibility and awareness. If you really want to get more followers, let people to know you easily and where to find. You can add such things on Instagram that may help the people to reach you within short time.
Another great idea to promote your Instagram account is you can spread awareness about Instagram . This is the best way for people to reach out you and follow your account.
Make sure, you don’t say all the time to audience to follow you but you have to give them a reason through your content to follow you. You can do so by adding Instagram story, videos and any other interesting content that can attract people.
Post content that audience want
It’s quite easy to learn what content your audience want to see. You’ll immediately find on Instagram that some content performs better than others. This is why testing is so crucial.
It may be filters, captions, content types or post times, a little detail can make all the difference. Keep your ear to the ground with new Instagram trends so you may know you’re adding popular content.
Be confident about your content and if you don’t know what to post or what my audience want to see, analyze the content of your competitors and try to post better than them. You will come to know that different filters, captions and more what works best with you.
You don’t have to copy their content but you need to analyze them and take a note to get better content for your audience. A little competitive research can go a long way.
One of the best ways to make audience aware of your Instagram is through conversation. In this way, yiu can attach to your audience and give them a chance to know about you. This increase the probability of following your account.
People are continually using Instagram for the promotion of their brand and business. And for your business, you need to be supportive and communicative on Instagram. Try to reply to as many questions or comments as possible, because it could mean the difference between getting a new customer, follower or getting better your relationship with your audience.
Schedule your posts and stories
You have to schedule your posts. Don’t add posts randomly. First know the interest of your audience and add yiur story according to that. Keep your story in ideal form and one of the best way to be in touch with your audience is timing, at which time you post your content. Know the presence of your audience on Instagram and try to post at that time.
Use the Instagram nametag
Your Instagram nametag is a scannable code that enables Instagram users to follow you quickly. We have said earlier that even offline communications materials give a chance to encourage your Instagram account. The Instagram nametag is an easy and credible way to encourage your account on offline materials like packing slips, signage, and product packaging.
People you attached with in person can scan your code to follow you without having to type out your handle.
Tag your location
Any time there should be a clear location element in your post or Story, it’s worth adding a location tag. It’s one more easy way for people to find your content on Instagram. Your audience can then click on that location and see all photos and Stories added from your store, restaurant, or office. This can help you to promote your brand. If you’re adding something from a conference or event, tagging your location can help you connect with other colleagues, promoting your account to a highly targeted group of new potential Instagram follower.
Cheer others to tag you
Another way to promote your Instagram account to a new audience is to ask other Instagram users to tag you. If they tag you in a post, their audience sees your handle and can click on it if they want to learn more. Your bio is a great place to ask people to tag you on Instagram. This is the best way to increase your engagement with audience and it increase the chances to get more followers.